During the summer of 2021, I was a Remote Communications and Marketing Intern for Pretty Wellness/Speed Lemon Media LLC. My responsibilities included various administrative duties, such as podcast guest communication, organization of audio files, and industry research. Additionally, I pitched/designed 2 engaging promotional materials for their Instagram feed and began editing their award-winning podcast, Happiness through Hardship.
Once my internship concluded in August 2021, I was hired as their Podcast Editor.
Digital Marketing Assets
Taking initiative and going above and beyond was something I did often during this internship. Below are the executed pieces that were also posted to their Instagram.
Idea #1: The Grateful Game Promo
The first digital marketing asset is for something called The Grateful Game. I wanted it to be interactive for the viewer, having them physically turn their phone. I've seen various accounts do this in the past and always thought it was a clever way to stand out. Keeping the entire video consistent with Pretty Wellness' branding, I used their exact colors and typeface.
Rough Draft
Stills of Video
Video
Idea #2: New Audiogram
The second digital marketing asset is a redesign of a previous piece of content my boss had been using. I thought it was a little crowded and wanted to help her utilize a more modern audiogram each week. Also staying consistent with the branding, the same colors and typeface were used.
Before
After
Happiness through Hardship
Since my internship, I have edited over 60 episodes of HTH that are, on average, 45 minutes in length. I use Adobe Premiere Pro to assemble all tracks, improve audio quality, balance volume levels, and remove sound glitches (avg. 20 per episode).
To listen, click here.
